Zainab Obaid
The Full Story About
A habit-forming app
Concept
Introduce fresh ideas on gaining new sustainable habits in a gamified way.
With this app, users can:
Track and monitor personal sustainable activities.
Share progress amongst friends to form green habits collectively.
Make a change in their lives and what is acceptable/available in their local culture, all while having fun.
Procedure
Collaborative Work
Design Thinking: Team of 4
User Interface: Individual Work
Interviews
16 participants
Qualitative semi-structured
Project Duration
6 months
The Change Maker
The Obligationist
Who is the user
Executive Summary
The Situation
Define the problem
People will make a sustainable choice when it is convenient and they have a vested personal interest
The Tension
Find the painpoints
There are social and fiscal barriers making sustainability difficult & unachievable on an individual level
The Opportunity
Find a way to solve the problem
The key to breaking barriers is simplifying sustainability & empowering the collective & providing infrastructure
Competitive Analysis
Shopping
Footprint tracking
Recycling
Habit Formation
Less Focused on
Site Map
Habit Forming tool
Questions to ask:
- Is it interesting?
- Is it relevant?
- Is it actionable?
- Does it point us in a direction to find a solution to our problem?
Features
- Daily reminders
- Info based tasks
- Share tasks with friends
- Intrinsic motivations (coin in a jar every time user completes a task
- Parallel action (to compare the impact of different actions)
Concept Creation
User Flow
Wireframes
UI Design
Top Two Habit Forming Competitors
- Clean
- Colorful
- Motivational
- Trendy
- Trackable
- Simple
- Easy on the eye
Dark -
Professional -
Competitive Vibe -
Bold Colors -
Impactful -
Takes user on a journey -
Engaging Viduals -
VS
Forming Habits can be mind consuming, discouraging and dull.
Mind Map
Emotional goals & triggers for users
Mood Board
Ideas for Logo, icons, shapes, colors, fonts & textures
Style Guide
Help the user feel calm, firm, and inspired
Final Result
