Zainab Obaid
A habit-forming app to encourage green actions into long term sustainable habits
Concept
Introduce fresh ideas to establish sustainable habits in a gamified way.
With this app, users can:
Track and monitor personal sustainable activities.
Share progress amongst friends to form green habits collectively.
Make a change in their lives and what is acceptable/available in their local culture, all while having fun.
Procedure
Collaborative Work
Design Thinking: Team of 4
User Interface: Individual Work
Interviews
16 participants
Qualitative semi-structured
Project Duration
6 months
Executive Summary
The Situation
People will make a sustainable choice when it is convenient and they have a vested personal interest
The Tension
There are social and fiscal barriers making sustainability difficult & unachievable on an individual level
The Opportunity
The Key to breaking barriers is simplifying sustainability & empowering the collective & providing infrastructure
Competitive Analysis
Habit Forming tool
Questions to ask:
- Is it interesting?
- Is it relevant?
- Is it actionable?
- Does it point us in a direction to find a solution to our problem?
Features
- Daily reminders
- Info based tasks
- Share tasks with friends
- Intrinsic motivations (coin in a jar every time user completes a task)
- Parallel action (to compare the impact of different actions)
Concept Creation
Site Map
User Flow
Wireframes
UI Design
Top Two Habit Forming Competitors
- Clean
- Colorful
- Motivational
- Trendy
- Trackable
- Simple
- Easy on the eye
Dark -
Professional -
Competitive Vibe -
Bold Colors -
Impactful -
Takes user on a journey -
Engaging Viduals -
VS
Step By Step Progress
Final Result
